We recently discussed a proposal to revise to our pricing with the community on the forums and on Reddit. The outcome was that we've decided to increase the price of the game with the release of Cooperative Multiplayer, which will be released in one of the next regular updates. This post will outline the reasons why and also give an indication of how we expect pricing for the product to evolve up to (and beyond) our 1.0 release.

The price will increase to USD 19.99 with the release of cooperative multiplayer in the coming weeks. And then possibly increase to USD 24.99 when the game fully releases. This will not affect existing purchases.

How we initially priced the game

Initially we set the price slightly below what we felt was a reasonably good price because we wanted players to get a sense they were getting good value from the product in relation to the content we had (four environments). We also made sure we were slightly below the typical price point of other VR games. Pricing for VR is very complex right now because:

• The market is still extremely small
• There have not been too many VR games released
• This is our first VR game

Why increase the price?

We were very pleased with the reception the game received. As a result we committed to an extended development programme including:

• Missions
• Coop Multiplayer
• Logistics
• Left-handed support
• More content

Much of this has been completed, and there is still much to go. However we now feel that the title is a little light on price. We're also not sure where the "cap" of the market is. In other words: how many people out there would (and could) buy this kind of game?

How will the increase work?

Hopefully it's obvious, but worth stating clearly: this does not affect those who have already purchased the game. The increase will be applied at the same time that cooperative multiplayer is first released to the community and will see the price increase to USD 19.99. Other currencies will be what the standard steam recommended prices are.

Will there be other price increases?

Once Coop MP is implemented we will continue with the bugfixing and updating at the same time as adding new content. Our current plan is to have the final price of the game at USD 24.99 but this might change as is just a guide at the moment. We may not change the price beyond the increase for the cooperative MP and we will announce any changes, like this one coming now, well in advance so nobody will be surprised.

Will the title go on sale?

We believe in setting a fair price and that customers should buy for a fair price, so they have a sense of investment in the title. We would rather have less players, but more invested players, who really want to play this kind of game. We then focus on working with these players to make a very specific game. When a title goes on sale or in a bundle you get many players who are very price sensitive and only bought the game because it was cheap. They may not care for the current direction and either be disappointed or demand different directions.

So unless there is a drastic change in philosopy at our studio, there are no plans to participate in any sale at any time. As the title grows older we will review and drop the price so that we're always charging a fair price.

Will the title support other VR hardware?

We are currently working towards supporting the Oculus Rift (with touch controllers) and also investigating Playstation VR. Where possible (for example, with the Rift), it will be the same game on either device so you will not need to purchase another copy. For PSVR we are not sure if this is possible. Other than PSVR, we have no plans to support non-steam integration. This is because it would be too much work to replace the leaderboards and other integration.

Will there be expansions or downloable content (DLC)?

We're discussing ways we can continue to expand on the game beyond our release. As noted earlier we plan on continuing to add (free) content to game up too and beyond the release of the game.

Additionally we are looking into at least two "themed" expasions. These would be total conversions of the game to another setting, with some additional features and also all new content. Pricing of these would depend on how extensive the changes required and also the number of units of the game we have already sold. Current expectation would be these would be USD 2-5. But they could be more if our plans for them become more extensive.

How can I help/get involved/provide feedback?

The most important thing you can do is provide feedback to us, both good and bad, through steam reviews and the game's forums here on steam. If you do leave a negative review - please do take this as an opportunity to outline what we could have done to improve your experience (and hopefully, be open to changing the review!). We have had some excellent feedback through the review system and made the game much better because of it.

Also help by getting the message out there! Share your experiences on forums and on social media. Currently we have decided to keep all the budget of the game focused on making it better. So help us get the message out there!

Will there be any exclusivity deals?

Currently no additional funding sources of any kind have been used to develop the game. We did apply for a few grants but none have been successful so far. While the game runs at a loss we're extremely happy with how things have gone and we're excited for the future. It is a huge learning experience and therefore an exclusivity deal would just be too restrictive for the title. We are, I suppose you could say, "room-scale exclusive" in that the game was designed specifically for this. So any VR device that does not offer something relating to room-scale will be very difficult for us to support.